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The campaign features the brand’s KP Bump Eraser Body Scrub, which went viral on TikTok last summer resulting in the product’s highest-ever weekly sales.
December 27, 2021
By: Lianna Albrizio
Associate Editor
On the heels of the viral success of KP Bump Eraser Body Scrub with 10% AHA, First Aid Beauty (FAB) has launched “TikTok Made Me Buy It” anthem inspired by the love TikTokers have shown for products they’ve discovered on TikTok, such as the body scrub. The KP Bump Eraser Body Scrub was featured in a TikTok video by content creator and influencer Wendy Sy that garnered 35 million views in a single week this past summer resulting in the brand’s highest-ever weekly sales for the product....
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